The Berryfield Group brings intentional, cross-disciplinary expertise to help organizations cut through the noise and grow.
Choose your path below
01
Marketing Strategy
Clarity · Focus · Momentum
Identify the constraints limiting your growth. Build a focused, measurable roadmap. Lead your organization forward with intention and accountability.
Growth constraint analysis & diagnosis
Strategic roadmapping
Brand & innovation strategy
Humanity-Centered Leadership℠
Explore Marketing Strategy
Troy GeesamanPrincipal · Marketing Strategy
02
Bookkeeping
Expertise · Integrity · Reliability
Clean, accurate financial records so you can focus on running your business. Expert bookkeeping from a CPA and QuickBooks® Certified ProAdvisor.
Monthly recurring bookkeeping
QuickBooks® setup & clean-up
Quarterly financial reviews
Tax preparer-ready reporting
Explore Bookkeeping
Kim GeesamanCPA · QuickBooks® Certified ProAdvisor
The Berryfield Group · Dallas, Texas · troy@berryfieldgroup.com · kim@berryfieldgroup.com
M
15+
Years Strategy Experience
4
Leadership Virtues
F500
Brand Experience
All Services
Marketing Strategy
Clarity. Focus. Momentum.
Most companies don't lack ambition, they lack clarity on what's limiting their growth. Troy Geesaman identifies those constraints and builds the roadmap to overcome them.
Start a ConversationOur Services
What We Do
Strategy That Removes Constraints
Most consultants deliver plans. Troy diagnoses what's actually limiting your growth first — then builds the roadmap. The difference is whether your strategy gets implemented or shelved.
01
Growth Diagnostics
Find What's Holding You Back
Before building any strategy, we identify the real constraints — the handful of factors that, once addressed, unlock disproportionate growth.
02
Strategic Roadmapping
Focus · Prioritization · Accountability
A focused, measurable plan built around your real constraints — with accountability structures to ensure it gets executed, not just presented.
03
Brand & Innovation
Differentiation That Lasts
From brand positioning and architecture to innovation pipeline development — building the strategic foundation that separates you from the competition.
04
Cross-Functional Alignment
One Team, One Direction
Facilitation and frameworks that break down silos and align leadership teams around a shared strategy everyone can own and execute.
05
Marketing Analytics
Insight Drives Investment
From market sizing to competitive intelligence, building the data foundation that makes every marketing investment more precise and defensible.
Featured Offering · A Subset of Marketing Strategy
Humanity-Centered Leadership℠ Presentations
A compelling keynote and workshop experience that challenges how your leaders think about culture, trust, and what it actually means to lead well. Built on four virtues — Humility, Compassion, Grace, and Hope — this isn't a feel-good session. It's a competitive advantage.
Learn More →
Your Strategist
Meet Troy Geesaman
Principal · Marketing Strategy
Troy Geesaman
M.S. Marketing, Johns Hopkins · B.A. Business, Gettysburg College · Adjunct Professor, SMU Cox School of Business
Drawing on years of marketing, finance, and military leadership — and a career spanning McCormick, Cadbury Schweppes, USG, and five years at Seed Strategy — Troy now works independently to help organizations identify barriers to growth and build focused strategies to overcome them.
Troy's approach to projects is collaborative. His approach to conflict is compassionate and direct. His ability to get results is absolute. Team members trust him, leadership respects him, and clients benefit from his experience and expertise. Whether addressing business challenges or celebrating successes, my team felt a true partnership — he is one of the best communicators and collaborators. I highly recommend The Berryfield Group if integrity, collaboration, and results are important to you.
Jan BryzealVP of Human Resources
Troy and I have served together on the Board of Directors for two not-for-profit organizations and in that capacity have collaborated on several projects. It has been a pleasure to work with him as he has always brought a very positive and insightful approach to solving some very challenging business issues. Recently, I was considering beginning a business and Troy was the first person I approached to help me formulate my thoughts into a meaningful message and approach. Without hesitation, I can highly recommend Troy for his insight, integrity and positive approach.
Jim MimsManaging Director
Troy brings a rare combination of curiosity, compassion, innovative and strategic thinking. He has an ability to create conversations that get at the heart of the matter while including diverse perspectives. Troy is a truth-teller in the best sense — the kind who creates hope and enables people individually and collectively to bring their best selves and authentic voices to the table without judgement. He is a great listener which allows him to enter a new context, meet the team or leader where they are, and help them get to where they want to go.
Barbara Perry, Ph.D.Cultural Anthropologist
Troy is a unique talent in the realm of leadership. His vast hands-on experience enables him to add immense value, insights and definitive results towards the work he loves to do — helping and guiding people and teams to an even higher level of productivity and team unity. He does this with progressive energy, proven methodologies, and a calm under fire demeanor. Troy is unwaveringly trustworthy, impressively knowledgeable and resourceful, passionate in his commitments and, above all else, an absolute joy to work with.
Jim WarnerDesigner, Entrepreneur, CEO
Troy is the person I always want on my team. He has that rare combination of innovative thinking and strategic business sense that allows a company to reap the benefits of hitting the curve at just the right time. Beyond Troy's business skills is the heart and brain of a wonderful human being. I trust Troy with any type of client, from a smaller business with excitement for a new idea to a traditional Fortune 500 CEO. You can trust Troy with your business — he will treat it as if it were his own.
Marilyn HudsonBusiness Owner & Consultant
Why Troy
Real Experience. Real Results.
In a crowded market of consultants and fractional CMOs, Troy brings a genuinely different point of view: a principled framework, deep cross-industry experience, and a trusted partnership that produces work worth doing.
01
Cross-Industry Depth
CPG, food & beverage, healthcare, tech, and agency experience means pattern recognition across markets — bringing outside perspectives that pure-play specialists can't offer.
02
Diagnosis Before Prescription
Most consultants deliver plans before they truly understand the problem. Troy's constraint-first methodology ensures strategy is grounded in reality, not assumptions.
03
Humanity-Led at Every Step
Humility, compassion, grace, and hope aren't buzzwords — they're the operating system. Every engagement is characterized by honesty, care, and a genuine commitment to your success.
Let's Talk Strategy
Start a Conversation
Every engagement begins with a conversation about where you are, where you want to go, and what's standing in the way. No pitch — just an honest dialogue.
Leadership is more about who you are — your character and values — than what you do or the role you hold. This presentation challenges how your leaders think about culture, trust, and what it truly means to lead.
Book a PresentationExplore Formats
The Framework
Four Virtues. One Competitive Advantage.
Most leadership development focuses on skills and tactics. HCL℠ goes deeper — to the character and values that determine how a leader actually shows up. The result is an organization where people trust each other, bring their best, and stay.
Request a Complimentary Session
I
Humility
The essential foundation for vulnerability-based trust. Leaders who practice humility create conditions for honest dialogue and lasting organizational cohesion.
II
Compassion
Inspiration and action to do what is right for others. Transforms management into advocacy and accountability into genuine care.
III
Grace
The language of interaction and engagement. Grace governs how we challenge, correct, celebrate, and connect — defining the culture your people experience daily.
IV
Hope
The galvanizing dynamic that spurs people to act. Creates and fulfills a shared vision — the engine of sustainable momentum and profitable growth.
How We Deliver
Presentation Formats
Format 01
Keynote Presentation
A 45–60 minute keynote designed for leadership summits, company all-hands, or conference openings. Engaging, research-grounded, and immediately applicable — leaving audiences with a new lens on what great leadership looks like.
Format 02
Half-Day Workshop
A facilitated 3–4 hour working session that moves beyond inspiration into application. Teams leave with shared language, a self-assessment of their current culture, and concrete commitments to lead differently.
Format 03
Leadership Series
A multi-session engagement that builds the four virtues progressively across your leadership team. Each session deepens the practice with real work, real feedback, and real accountability.
Who It's For
Built for Every Level of Leadership
Executive Teams
C-suite and senior leadership who set the cultural tone. When leaders at the top practice humility, compassion, grace, and hope — the entire organization follows.
Mid-Level Managers
The layer most responsible for day-to-day culture. HCL℠ equips managers with the language and tools to lead their teams with clarity, care, and genuine accountability.
High-Potential Leaders
Future leaders who are building their identity as leaders now. The four virtues become the foundation of a leadership philosophy that will serve them — and their organizations — for decades.
Book a Presentation
Bring HCL℠ to Your Team
Complimentary keynote sessions are available for qualifying organizations. Every engagement starts with a brief conversation to understand your team's context and goals.
Your books should give you confidence, not anxiety. Kim Geesaman brings 20+ years of accounting expertise to every engagement — so your records are always accurate, current, and ready when you need them.
Get Your Books in OrderOur Services
Our Commitment
"Accurate books aren't just compliance — they're the foundation every smart business decision is built on."
What We Do
Books That Work for You
Whether you're starting fresh, catching up after falling behind, or simply want an expert you can trust to keep things current — Kim delivers precise, reliable bookkeeping with genuine care.
01
Monthly Bookkeeping
Consistent · Accurate · Timely
Recurring monthly bookkeeping that keeps your records current so you always know where you stand financially — and your accountant has what they need.
02
QuickBooks® Services
Setup · Clean-Up · Catch-Up
As a Certified ProAdvisor, Kim sets up QuickBooks correctly from the start, or untangles and corrects books that have gotten off track.
03
Quarterly Reviews
Insight · Clarity · Confidence
Regular check-ins on your financial position — reviewing key metrics, flagging concerns, and ensuring you always have a clear picture of your business health.
04
Tax-Ready Reporting
Clean Records When It Counts
Year-end books that are organized, reconciled, and handed off cleanly to your CPA or tax preparer — no scrambling, no surprises.
05
Catch-Up Bookkeeping
Behind? We'll Get You Current.
Months or years behind on your books? Kim specializes in efficiently bringing records up to date — accurately and without judgment.
06
Nonprofit & Church Bookkeeping
Mission-Focused Expertise
Specialized experience with nonprofits and churches — understanding the unique reporting requirements, fund accounting, and board transparency expectations of mission-driven organizations.
Why Kim
Experience You Can Trust
With a CPA credential, QuickBooks® ProAdvisor certification, and 20+ years spanning audit, corporate finance, small business, nonprofits, and churches — Kim brings depth that generic bookkeeping services simply can't match.
CPA
Certified Public Accountant
Goes beyond basic bookkeeping — Kim understands the accounting principles that underpin every entry and every report.
QB✓
ProAdvisor Certified
QuickBooks® Certified ProAdvisor status means expert-level setup, clean-up, and ongoing management of your accounting software.
20+
Years of Experience
From Big Four audit to small business and nonprofit — a breadth of experience that brings perspective to every client's unique situation.
◎
Personal Attention
Every client works directly with Kim — not a junior associate. Your business matters, and you'll always know it.
Your Bookkeeper
Meet Kim Geesaman
CPA · Bookkeeper
Kim Geesaman
CPA · QuickBooks® Certified ProAdvisor · Towson University
With more than 20 years of accounting experience spanning audit, corporate finance, small business, nonprofits, and churches, Kim brings expertise, precision, and genuine care to every client relationship — helping business owners feel confident their books are in good hands so they can focus on what they love.
Having Kim handle our bookkeeping has been a relief. We always know our records are accurate and current, and the quarterly reviews give us genuine confidence in our financial picture. She's thorough, responsive, and treats our business like it matters — because to her, it clearly does.
A Berryfield Bookkeeping ClientSmall Business Owner
Let's Talk Books
Get Your Books in Order
Whether you're starting fresh, catching up, or looking for a reliable monthly partner — every engagement starts with a simple conversation about your situation and what you need.
